• Directed and iterated designs for web applications such as Build It, following Design Thinking and Agile methodologies to increase customer satisfaction.
 
• Determined relevant product-driven user experience metrics to generate seamless user flows from discovery to production. 

• Increased the platforms’ usability scores to an average of 91%, improving our target audience’s task success rates by 51%. 

• Lowered task times by 30% and increased conversions by 38% by managing and making qualitative and quantitative testing with modern tools like Maze and Zoom to gather specific insights and create data-driven interfaces. 

• Provided extensive documentation and design guidelines for the development team with best practices, design patterns, and user flows to sustain smooth build cycles. 

• Built and maintained modular, dynamic, and scalable Design Systems that adapted existing CSS frameworks like Bulma CSS and Semantic UI for rapid development and implementation. 

• Reviewed pull requests on GitHub to provide feedback on customer-facing interfaces, accelerating design-ready code to production. 

• Cooperated with developers to code style sheets, components, and pages using HAML, SASS, JavaScript, Ruby on Rails, and container applications like Docker. 

• Designed web user-centric solutions and presented these to key stakeholders through specific design guidelines and handoffs (storyboards, wireframes, prototypes, libraries, code snippets, and illustrations).

• Built a long-term UX strategy based on customer needs using the double-diamond methodology.

• Strategized with hypothesis-driven product development and determined OKRs.

• Developed WordPress websites for B2C and D2C businesses such as El Gran Bazar and IHFAM. These included eCommerce capabilities and custom-made components for proper branding.